One of the most common questions I get asked is: “Should I be a generalist or a specialist?”

While there are exceptions, especially in smaller or regional offices, my advice is clear: specialise rather than generalise. And when I talk about specialisation, I mean focusing on a specific sector where you can develop expertise, relationships, and a strong track record.

Why Specialisation Matters

Fast forward in your career to a leadership role, whether that’s manager, director, or partner, and you’ll quickly see why specialists are in demand. When clients look to appoint senior-level professionals, they are almost always seeking someone with deep expertise in a particular sector, not a generalist.

That sector specialisation matters for several reasons:

1. Network Advantage - Over time, you build a bank of contacts within your chosen sector: architects, contractors, consultants, and clients who all operate in the same space. These relationships become invaluable when bidding for projects or expanding influence.

2. Credibility - Your track record in a specific sector demonstrates capability and reliability. Clients are far more likely to engage someone who has consistently delivered within their niche than someone with broad, general experience.

3. Career Progression - Specialisation accelerates career growth. Developing expertise in one area often allows you to reach managerial and leadership positions faster. Along the way, you are likely to see increases in remuneration, bonuses, and recognition.

How to Choose Your Sector

Identify a sector you feel passionate about and can see yourself excelling in. Focus on building both knowledge and connections in that area. Attend sector events, engage with thought leaders, and take opportunities that allow you to deepen your expertise.

Over time, this deliberate focus will position you as a go-to specialist, not only making you more attractive to clients but also enabling you to move up the ranks more quickly than peers who remain generalists.

The Takeaway

While being adaptable is valuable, true career acceleration comes from specialisation. Pick a sector, build your expertise, grow your network, and position yourself as the expert your clients and colleagues can rely on. That focus is what will differentiate you and fast-track your career.